Spa concept and treatment menu

I work with you to define what the spa will be, who it is for, and what it will offer every day.

A hotel spa concept answers a few questions that look simple. Which guests are you aiming for? What role does the spa play within the hotel? What level of service can it sustain with its team and treatment rooms?

The answers then guide the offer, the spaces, the choice of partner brands and the treatment menu. I always start with a site visit, then build this concept with you from your spaces and your guests. I then turn it into a menu that is clear for your guests and workable every day for the team, with treatment lengths, prices and seasonality designed for your property.

Positioning the spa within the hotel

I work with you to define the target guests, the spa’s role within the hotel, its identity and its service level. A hotel spa welcomes staying guests and often local clients too, whose expectations and timing frequently differ.

This positioning then guides every decision taken before opening. It helps rule out an appealing brand or treatment that does not serve the project.

Choosing partner brands

The concept shapes the choice of treatment and product brands, where the project includes them. That choice affects the menu, the spa’s image and purchasing.

Training in brand-specific protocols remains the responsibility of the partner brands. I coordinate its place in the pre-opening schedule so the team is trained before the test days.

Building a workable treatment menu

I build the menu around the guests, the number of treatment rooms and the team’s skills. Treatment lengths, pricing, seasonality, local clients and hotel guests are all considered.

A clear menu helps guests choose and helps reception give advice. A workable menu accounts for room preparation time, schedules and the products to order. At the Villars Palace, the menu and three new treatments followed from the direction set for the spa.

When the spa has a single treatment room

At Jeanne & Jules, the spa had only one treatment room. Every decision had to count. The positioning, menu, offers and forecasts needed to appeal to staying guests while giving local residents a reason to make the journey.

The spa attracted hotel guests and built a base of regular local clients. In a spa of that size, the menu, offers and forecasts are built together.

Frequently asked questions

When should the spa concept be defined?

Early, because it guides the offer, the spaces, the partner brands and every decision taken before opening. I start from your spaces, your guests and the decisions already made. Priorities change with the stage of the project.

How many treatments should a spa menu offer?

The right number depends on the guests, the number of treatment rooms and the team’s skills. A menu that is too long often makes advice at reception, training and ordering harder. I build a clear offer the team can deliver every day.

How should the menu serve both local clients and hotel guests?

I review treatment lengths, prices and seasonality for local clients as well as for staying guests. At Jeanne & Jules, the positioning, menu, offers and forecasts needed to appeal to hotel guests while giving local residents a reason to make the journey.

Do you help choose the treatment brands?

Yes, where the project includes partner brands. Their selection follows from the concept. Training in their protocols is then provided by the brands selected.